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Client case study - WORKSHOP meeting

  • Clinical nutrition client – global operations
  • Weekend WORKSHOP
  • Jersey City, USA
  • Mixed group of delegates
  • Group of teenagers with metabolic disease
  • Parents and clinical key opinion-leaders also in attendance
  • Perceptions and agendas of key opinion-leaders identified
  • New product concepts introduced
  • New service concepts demonstrated
  • New branding and marketing communication materials presented
  • Data generated enabled client to fine-tune product and service launch plans
  • Relationship with clinical key opinion-leaders enhanced